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Increased Demand of the World Cup

With the World Cup now underway, the hospitality sector is gearing up for one of its busiest summers in years. An estimated 55 million pints are expected to be sold over the course of the tournament — putting enormous pressure on pubs, bars, restaurants and fan parks to store the extra stock.

At Seven Refrigeration, our temperature-controlled storage containers are the ideal solution for businesses looking to temporarily increase their cold storage capacity quickly and cost-effectively.

Planning ahead isn’t easy when so much depends on how far England go. With World Cup 2026 set to be the longest tournament in history, our flexible hire terms are designed to adapt to your needs — whether you need short-term cover or want to keep capacity in place deep into the competition.

Backed by expert industry knowledge, extensive logistical experience and a network of trusted connections, we’re equipped to handle any situation, big or small.

Get in touch with our team today on 01473 261780 to find out how Seven Refrigeration can keep your business cool this summer.